U.S. Meat Export Federation Appoints Weber Shandwick Korea
SEOUL, Korea, 25 May 2010 – The U.S. Meat Export Federation (USMEF), a nonprofit trade association, has selected Weber Shandwick as its public relations consultancy to provide strategic communications support to enhance the organisation’s image and promote its market activities in Korea. USMEF works to create new opportunities and develop existing international markets for beef, pork, lamb and veal produced in the United States of America.
Following a competitive pitch, Weber Shandwick was selected for its comprehensive experience in consumer marketing and the food industry, and thorough understanding of the red meat market and relevant industry issues. This, complemented with a highly strategic multidisciplinary approach, showcased the team’s cohesive capabilities and extensive media network.
“USMEF Korea is operating within a sensitive market and we needed a partner that understands the situation and is well-positioned to take us to a leadership position,” said Jihae Yang, Director for USMEF-Korea. “Weber Shandwick showed us a strategic consulting approach, and we were thrilled by the concept of creating advocates for our brand. It was a timely match for what we needed.”
Tyler Kim, managing director of Weber Shandwick Korea, said, “We are excited for the opportunity to represent USMEF as its public relations consultancy. We look forward to tackling the challenges and issues together with USMEF and finding the right solutions.”
Weber Shandwick Korea opened its doors in November last year, adding to Weber Shandwick’s global network, which includes offices in 76 countries. Along with USMEF, the Korean office has been retained by more than 10 clients already.
Headquartered in Denver, the U.S. Meat Export federation (www.USMEF.org) has offices in Seoul, Tokyo, Beijing, Hong Kong, Shanghai, Singapore, Taipei, Moscow, St. Petersburg, Mexico City, Monterrey and Brussels. USMEF also has special market representatives covering China, the Middle East, Central and South America and the Caribbean.
About USMEF Seoul
Established in December 1991, the Seoul office provides consumers with market information, consumer trends as well as an introduction to importation services. Over the years it has been behind various PR and marketing efforts to promote US meat including seminars, promotions, chef consulting programs, publications, newsletters, and retailer-POP development.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 76 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates – engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world including “Best Multinational Firm to Work For in EMEA” by The Holmes Report and a “Top Place to Work in PR” by PR News. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.