NEW YORK, LONDON — 9 June, 2016 — Gain Theory , the global marketing foresight consultancy, today announced the appointment of Manjiry Tamhane to Worldwide CEO. Tamhane previously served as Worldwide Chief Operating Officer and CEO of Europe, the Middle East and Africa (EMEA) for the company.
As WW CEO, Manjiry will be responsible for all Gain Theory regions, setting the vision and strategy and leading global client relationships.
“Manjiry is a well-known and highly-regarded executive – having been integral to Gain Theory’s success since its inception,” said Harvey Goldhersz, Chief Data Officer and CEO GroupM Analytics. “As the availability of granular consumer event level data grows, so does the need to understand how to find core insights and obtain actionable recommendations that can maximize the benefit of marketing investment. Manjiry’s passion and deep understanding of how to do this and her long pedigree of guiding brands to success make her the perfect person to take the global helm at this pivotal time for Gain Theory and the industry at large.”
Tamhane succeeds Jason Harrison, who will be transitioning to a new role leading Team Arrow Partners, Group M’s first-of-its-kind multi-disciplinary marketing agency offering built exclusively for Target, a current client of Gain Theory.
The appointment of Tamhane shows Gain Theory’s commitment to connecting data, insights and outcomes against KPIs via a consultative approach, which has led to Gain Theory’s high client retention rate. In the first year since launch, Gain Theory has added over 15 brands to its client roster.
“I am honored to have been appointed Gain Theory’s WW CEO. At Gain Theory, our goal is to give clients the confidence to make the best marketing decisions now and in the future. Without doubt, the expansion of event level data and technology offers us even more access to faster, smarter insights, however navigating this landscape can be a challenge. As a trusted unbiased advisor, we can help clients navigate the complexities and deliver successful business outcomes” said Tamhane.
ABOUT GAIN THEORY
Gain Theory is a global marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. An independent practice within GroupM, it combines WPP’s intellectual capital in media, marketing, data and technology to create a consultancy that helps brands make smarter, faster, predictive business decisions. The Gain Theory team is comprised of 200, world-class marketing effectiveness consultants, analysts, data experts and engineers operating out of hubs in New York, London and Bangalore.