Interpublic Acquires Brazil Agency CUBOCC
NEW YORK, Mar 25, 2010 (BUSINESS WIRE) — Interpublic Group (NYSE: IPG) announced today the acquisition of CUBOCC (http://www.cubo.cc), an advertising and marketing services company based in Brazil that specializes in new media and digital marketing. CUBOCC will remain a stand-alone unit that will partner with agencies throughout Interpublic as well as service and seek out its own clients. The firm will continue to be led by its founding partner, Roberto Martini. Terms of the transaction are not being disclosed.
Founded in 2004, CUBOCC is known for its creative advertising strategy and production capabilities across all forms of digital media. The agency is headquartered in São Paulo and today employs 106 associates. CUBOCC works mainly with multinational clients such as Unilever, and manages regional as well as global projects for its client base.
“As a full-service digital agency, CUBOCC has a strong leadership team and creative reputation, as well as a track record of working successfully with many regional and global blue-chip clients,” said Michael Roth, Chairman and Chief Executive Officer of IPG. “They’ll add local expertise and great digital credentials in a dynamic market to the IPG roster and further strengthen our various agencies’ ability to service clients and provide best-in-class digital strategy in an increasingly important part of the world,” Roth added.
“Becoming part of IPG is a perfect chapter in the CUBOCC story. Our strong agency culture fits well in the IPG network, which shares our vision on how agencies must help clients navigate the new world of marketing. Further, the relationship will help expand CUBOCC’s ability to service clients anywhere in the world,” stated Roberto Martini, Chief Executive Officer and Chief Creative Officer, CUBOCC. “As our business continues to evolve we look forward to collaborating with IPG leadership and working with the individual business units to bring our clients a new suite of global products and services.”
About CUBOCC & Roberto Martini
Roberto Martini founded CUBOCC in 2004. With a creative approach unique to its culture, CUBOCC helps clients understand the future of advertising, working to bring together multiple disciplines to deliver fully integrated communications for its client base. Martini has been part of the digital marketing industry since 1995. He co-founded AG2 (CRP Venture Capital), RAGE (Prax Holding) and Santa Transmedia Productions. During his career, Martini has worked with clients such as Nike, Johnson & Johnson, Nokia, AmBev, and Toyota. For more information, please visit www.cubo.cc.
Interpublic is one of the world’s leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, Magna, McCann Erickson, Momentum, MRM Worldwide, Octagon, UM and Weber Shandwick. Leading domestic brands include Campbell-Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe & Partners Company; Hill Holliday; ID Media; Mullen; The Martin Agency and R/GA. For more information, please visit www.interpublic.com.
SOURCE: Interpublic Group