Industry Veteran Jeff Johnson Joins Covario Executive Team
SAN DIEGO – March 5, 2009 – Covario, Inc., the leader in interactive marketing analytics, today announced that industry veteran Jeff Johnson has joined the Company as vice president of business development, and Craig Macdonald, Covario’s current vice president of products and marketing, has been promoted to senior vice president and chief marketing officer. Both executives will report directly to Russ Mann, Covario chief executive officer.
“Jeff will be an extraordinary asset to our team as we continue our rapid growth domestically and internationally,” said Russ Mann, CEO of Covario. “Jeff is a seasoned sales executive who knows the industry, the markets we operate in and the key trends that are driving our business strategy and growth.”
Johnson will manage the Company’s worldwide sales team, with an emphasis on new client acquisition and customer satisfaction. Johnson brings more than 20 years of sales management and account development experience, most recently serving as a senior vice president at iCrossing where he held multiple executive positions during his six-year tenure. Prior to iCrossing, Johnson held leadership positions at AOL Time Warner, Homebuilder.com, and Trader Advertising Media.
“Covario is well-positioned to take advantage of the accelerating demand for advanced analytics and actionable insights that allow large advertisers to meet the demands of this new economy,” said Jeff Johnson. “The opportunity for increasing our footprint in the market is unprecedented. Organizations today are looking to us to empower them with solutions that maximize advertising ROI, improve decision-making, provide transparency, and increase accountability. I am excited to join the strong senior management team at Covario and, most importantly, help the company position itself as the clear technology leader in this rapidly emerging marketplace.”
Craig Macdonald is a recognized leader in search marketing strategy and interactive marketing analytics. In his new role as senior vice president and chief marketing officer, Macdonald will lead Covario’s worldwide marketing operations, manage the Company’s strategic product direction and identify new market opportunities across the entire product portfolio.
“Over the past several years, Craig Macdonald has played a central role in the growth of Covario – leading not only marketing and communications, but also steering product development and helping to secure some of our most significant customer and partner relationships,” commented Mann. “With the addition of Jeff Johnson and our ability to retain the high-caliber talent already a part of this organization, Covario is perfectly positioned to exceed our sales and market leadership goals for 2009 and beyond.”
About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods.